Top 5 iOS Film & Television Apps in Australia: Q4 2020 Performance Recap

In the fourth quarter of 2020, the Australian iOS landscape for Film & Television applications saw significant activity among the top players. Sensor Tower's comprehensive data provides insights into the performance of these apps during this period.

Disney+ experienced a noticeable uptrend in weekly active users, starting from around 700K in late September to nearly 1M by the end of December. Downloads peaked in the holiday weeks with over 40K, while revenue also saw an increase, culminating in $380K in the last week of December.

In contrast, Netflix showed more stability in active users, maintaining a count above 2M throughout the quarter. The platform's downloads surged in December, reaching nearly 50K in the final weeks. Revenue, however, dipped to $173K by the year's end after a peak in October.

Amazon Prime Video displayed a steady climb in revenue, ending the quarter with $119K. Downloads showed a similar trend, with a notable spike to over 24K in the last week. The app's weekly active users remained relatively consistent, hovering around the 200K mark.

Local player Binge, despite being a newer entrant, demonstrated a strong presence with revenues reaching upwards of $85K in mid-December and active users growing to over 71K. Downloads saw modest fluctuations, with a year-end increase to over 14K.

Lastly, AnimeLab showed gradual revenue growth, ending the quarter just under $49K. The app's downloads and active users both experienced an uptick during the holiday season, with active users rising to over 64K and downloads exceeding 10K.

For more detailed insights and data, Sensor Tower's full suite of analytics tools can provide a deeper dive into the app performance metrics.